OUR FRIENDS: EYRST are working hard to elevate the way hip hop is not only produced, but also the way it is delivered. A "growing up" for the genre locally, that is long overdue. With substantial financial backing, and an diverse sense of artistry, the collective displays a much needed thoughtfulness and professionalism for a community that has long been marginalized and misunderstood. It was from a desire to shed light on this unique NorthWest point of view and expose it to a more global audience that the record label EYRST was created. Together, they are working to carve a colorful space in a predominately "white" culture. One that allows these artists to unify and find substantial support within the city that raised them. Their roster includes young talent like Blossom, Ripley Snell, Neill Von Tally, Myke Bogan, as well as Co-Founder and NBA swingman Martell Webster. The Seattle native was drafted out of high school by the Trailblazers and currently plays for the Washington Wizards. However, he continues to spend his off-season in the Portland Metro Area, where he has been working on his debut album, A.R.T. (Anyone who Relates to This), under his rap moniker Sui Generis. It's exciting to see such a prominent figure in the NBA return back to the city of Portland in order to contribute to the growth of it's hip-hop music scene. Community has been the focal point of EYRST's mission since day one. ''Without the people, our community, we are nothing,'' explains Webster in an interview with We Out Here Magazine. We at SERVICE understand the importance of community, especially for those of us who have make our own opportunities and lay our own foundation if we want to succeed. This is why we're stoked to announce our support of their official launch party tonight (July 16th) at Holocene. The showcase will feature live performances by the entire EYRST lineup, as well as exclusive guest accompaniments and live DJ sets from Lamar Leroy and Justin Longerbeam. Join us in supporting this new wave.